Apple and Google Team Up to Bring AI to iPhones

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Key Takeaways:

• Apple is working with Google to add AI features to iPhones

• Google's AI model called Gemini could be used in iPhones

• This teamwork is surprising since Apple and Google compete

• Apple usually makes its own features but wants to add AI quickly

• Using Google's AI could make iPhones much smarter

What is happening? 

Apple makes iPhones. Google makes Android phones. The two companies compete against each other.

But a new report says Apple and Google are working together. They want to put Google's AI into iPhones.

AI stands for artificial intelligence. It means making computers and phones very smart. Smart enough to think and learn like humans.

Google has built a powerful AI model called Gemini. Apple wants to use Gemini in iPhones.

Why is this a big deal?

Apple likes to make its own software for iPhones. It rarely uses software made by other companies, especially Google.

But AI is a big new technology. Apple wants to add AI to iPhones quickly. Working with Google could help Apple do this faster.

Google's AI is very advanced. It runs on powerful computers called servers. Using Google's servers could make iPhones much smarter than they could be with just Apple's software.

How the two companies already work together Apple and Google compete, but they also work together in some ways already:

• Google pays Apple billions of dollars to be the main search engine on iPhones

• This deal makes Google the default for web searches on iPhones

• Many iPhone users use Google's apps like Maps, Gmail, and Chrome

So while the AI partnership is surprising, the two companies have a history of some cooperation.

What could Gemini AI do on iPhones?

Details are limited so far. But Gemini AI could potentially:

• Greatly improve Siri, Apple's digital assistant

• Provide better suggestions and predictions on iPhones

• Help iPhones better understand and respond to user needs

• Boost features like autocorrect, language translation, and more

The competition over AI Many tech companies are racing to add AI to their products and services:

• Google has been adding AI to Android and its other services

• Microsoft is adding AI to Windows, Office, and Bing search

• Samsung and Qualcomm are working on AI for phones and chips

• Facebook and Amazon are using AI in many ways as well

Apple doesn't want to be left behind. Working with Google could help it catch up and compete in the AI race.

What is Apple's usual approach?

Apple often takes time to add new features to iPhones. It prefers to perfect things before releasing them, rather than rushing.

With AI, Apple has been working on its own models and features. Many of these are expected to run on iPhones themselves, without needing the internet.

Using Google's Gemini would be a shift for Apple. It would mean using more cloud processing over the internet. But it could lead to a major leap in iPhone capabilities.

When will we learn more?

Apple has a big conference for developers in June each year called WWDC. The company was already expected to announce its own AI features at WWDC this year.

With the Google partnership, even bigger AI news could be revealed. Many people will be watching to see what new AI powers are coming to iPhones.

Why It Matters AI is the next big thing in tech. It's expected to change how we use our devices and live our lives in major ways. By teaming up, Apple and Google could bring cutting-edge AI to millions of iPhone users.

This could make iPhones more helpful, more personalized, and more intelligent overall. It may also put pressure on Apple's competitors to step up their own AI efforts.

At the same time, AI raises big questions about privacy, security, and the role of big tech companies in our lives. As AI becomes more integrated into phones and other products we use every day, society will need to grapple with these important issues.

The Apple-Google partnership is just one part of the AI revolution that is beginning to transform the tech world and our lives. How this plays out could shape the future in significant ways. The story is just beginning, but it's clear that big changes are coming to the devices in our pockets and the world around us.

Source: https://www.forbes.com/sites/davidphelan/2024/03/21/how-apples-embrace-of-ai-will-transform-the-iphone-forever/

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